Bachelor of Graphic Design
Van Lang University, 2011-2015

2nd Place - Profesional Award
D-Open Competition, 2020, Viet Nam

Hand Draw • Adobe Suite • AI • Management • Presentation • Leadership • Negotiation • Concept • Typography • Illustration • Printing

NGUYEN DUY ANH

11 - 05 - 1993 | Male | Married
Ho Chi Minh city, Viet Nam

Illustrator | Art Director | Graphic Designer

(+84) 77 264 5130
nguyenduyanh1363@gmail.com

• Art Direction | Directed character design to align with Japanese culture in Vietnam while blending Japanese and Korean beauty standards. Led on-set direction, including camera, lighting, and acting. Finalized video editing to ensure consistent branding, format, color grading, and graphic integration.

• Management | Developed workflows integrating AI solutions for both design, interaction and storytelling techniques, including the use of TikTok Effects to enhance audience engagement.

• Product Direction | Established an Ideology System to define how virtual idols should represent values distinct from real individuals. Conducted market research and explored innovative tools for campaigns and content direction.

• 3D Artistry | Designed and modeled the "Head Base" for AI-generated assets.

• Art Direction | Designed a stylized female virtual idol with a sport motorbike theme set in a post-apocalyptic cyberpunk world, emphasizing character and world-building. Developed 3D character models, environmental systems, and vehicle concepts.

• Management | Coordinated a team of specialists in 3D and 2D design, video editing, graphic design, and VFX. Integrated AI tools into workflows.

• Product Direction | Conducted market analysis to define content strategies and trends.

• 2D Artistry | Created detailed moodboard, environment and character concepts to complement the cyberpunk - post apocalypse narrative.

• Art Direction | Integrated 3D design solutions for marketing, leveraging Facebook Stories to highlight the blend of Blockchain and a university-themed event. Designed stages and managed on-set quality checks (camera, photo shoots) alongside final editing quality control.

• Management | Planned workflows, scheduled human resources for on-set activities, and prioritized the meticulous preparation of materials and tools to guarantee smooth execution on event day.

• Graphic Design | Prepared digital and printed materials to ensure readiness for event day.

• Art Direction | Developed branding that stood out by merging the worlds of gaming and blockchain, utilizing an isometric-based design system. Actively brainstormed creative solutions to tell the brand's story visually, incorporating the company’s strengths through YouTube video content.

• Management | Built an effective "Duo-system" for team collaboration, where sub-teams of two handled specific tasks, fostering skill diversity and sharing workloads. Organized an asset library and directed workflows across graphics, 3D, illustration, video, and photography.

• Senior Graphic Design | Designed an isometric-based system to ensure brand consistency across digital and physical assets. Created logos, mascots, brand guidelines, and POSM materials (e.g., T-shirts, jackets, bags).

• 2D Artistry | Illustrated NFT assets, teasers, and visual elements.

• Taught Art of Typography and basic Photoshop tools to enhance students' foundational design skills.

• Designed homework with a gamified approach to make learning engaging while effectively teaching basic techniques. Evaluated homework quality to ensure skill development.

• Sketched concept for the exhibition model of "The Worm".

• Collaborated with the team to build "The Worm" Model, the centerpiece of the Loai Plastic Exhibition.

• Supported the exhibition setup to ensure seamless execution.

• Management | Directed multiple esports projects, including Rule of Survival and PUBG Mobile, by organizing asset libraries and materials, reviewing workloads, and developing tailored workflows. Assigned tasks to team members efficiently.

• Senior Graphic Design | Proposed creative visual solutions for marketing. Designed stage setups, outdoor displays, and marketing assets for PUBG Mobile Esports Club Open 2019 and the PUBG Mobile Press Conference. Spearheaded localized campaigns for PUBG X Resident Evil Event by designing posters, postcards, gift packs, mouse pads, and more.

• 2D Artistry | Illustrated posters for PUBG events by blending its comic art style with Vietnamese cultural elements.

• Graphic Design | Managed brand assets for various game publishing projects, including landing pages, logos, graphic elements, social posts, and store kits. Suggested Gift Pack Campaign for customer appreciation events.

• 2D Artistry | Enhanced marketing visuals by creating localized, cinematic art through photo manipulation and photo-bashing techniques using game source art and stock imagery.

• Designed social posts and logos for game publishing projects.